PillPack has disrupted the pharmacy industry by providing a full-service solution with pre-packaged medication for those managing multiple medications and daily or weekly doses. Best of all, the PillPack is available to the consumer free of charge.
Express Scripts, one of the largest companies in the industry, announced it was cutting PillPack out of its network, threatening the majority of the startup’s revenue.
We worked with PillPack to build a campaign that resonates with key influencers, insurance providers, and pharmacy benefit managers.
We worked with PillPack to build a campaign that resonates and converses with key influencers, insurance providers, and pharmacy benefit managers. For each of these important stakeholders, our team identified who PillPack should connect with, made those connections, and delivered a clear, consistent message.
The campaign put the startup in such a strong market position that it was purchased a short time later by Amazon.