September 24, 2026
The Messina Group is launching a new Creator Strategy practice and welcoming back Annie Newman as Vice President, Creator Strategy, to lead it.
Influence has increasingly shifted from institutions and traditional gatekeepers to individuals, and the fight for public opinion now plays out through the creators, podcasts, and accounts audiences actually listen to. TMG’s Creator Strategy practice will map that landscape, identify the right voices, and engage them strategically to shape opinion and drive action. Annie brings deep experience in creator partnerships, regulatory campaigns, and public pressure fights, having led Governor Josh Shapiro’s digital strategy since he ran for Governor in 2022 and done the same across the country in campaigns from Montana to Massachusetts, making her the best person to build this practice from the ground up.