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READ: Sarah Segal authors “How to spot a PR scam”

Sarah Segal, who leads The Messina Group’s consumer tech and lifestyle practice, Segal Communications, breaks down a common PR scam and how to spot the red flags on PR Daily.

“There are varying levels of scams out there. In truth, it is probably not fair to call all of them “scams” as they are all just strategies to make a buck or outmaneuver Google. The hard truth: Depending on these as a long-term strategy for increasing your brand visibility is not a best practice any communications leader would advise.”

Read the complete article here.

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