TMG News

READ: TMG’s Jim Messina authors VentureBeat Op-Ed: “The cookie is crumbling. It’s time for digital advertising to start baking”

Jim Messina, CEO of The Messina Group, writes about the future of digital advertising in an op-ed for VentureBeat

“So perhaps the death of the cookie won’t be the death knell that many in the advertising industry fear, but rather an exciting opportunity to move forward with tried tactics that work in an evolving digital world. The cookie’s demise is a push in the right direction — toward something untested, something innovative, and something better.”

Read the complete article here.

The Messina Group
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