For the past several months, Jim Messina, CEO of The Messina Group, has been breaking down the myths that cost Democrats winnable elections. Now, he’s turning to the other side of the equation: what actually works.
In our latest piece for The Messina Memo, Jim lays out the four things every winning campaign has to relentlessly optimize for: message, movement, momentum, and money.
These aren’t four separate boxes to check. Each one builds on the others. The campaigns that understand how they work together don’t just compete–they create a self-reinforcing operation that can break through, out-organize the opposition, and win tough races.
With the midterms less than four months out, the campaigns that win will be the ones disciplined enough to build, sustain, and compound all four Ms.