Democrats have momentum heading into the midterms. But momentum doesn’t win elections—the right message does.
In Part II of Mythbusting Before the Midterms, Jim Messina, CEO of The Messina Group, turns to messaging mistakes that could cost Democrats in November—from overestimating how tuned-in voters are to underestimating the economy’s central role.
The Takeaway: Democrats won’t win on vibes. We’ll win with disciplined, local, and economically-focused campaign messaging that meets voters where they are.
If you missed Part I, where Jim tackled the myths about Democratic enthusiasm and bench strength, catch up here.
Read Part II and let us know what you think.