LISTEN: Jim Messina joins the Pessimist Archive podcast w/ Jason Feifer

Jim Messina, CEO of the Messina Group, joined Jason Feifer on his podcast, Pessimist Archive, to discuss the history of hyperbolic campaign language. Messina recounts personal stories with Bill Clinton and Barack Obama to juxtapose how politicians view the rhetorical phrase, “the most important election of our lifetime.”

“One of the most effective ways to get people to vote has been to discuss the importance in their personal lives and why this election really affects them—and that’s why politicians have used this phrasing before.”

Listen to the full podcast here.

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