Lane Kasselman, Co-founder and Managing Partner of Greenbrier Partners, and former head of communications at Uber, joins crisis management expert Edward Segal on his podcast, The Crisis Ahead. During the episode, they discuss how Uber responds to and manages crisis situations. Kasselman also dives into another crisis situation he managed effectively – for Strava, an app for athletes – and how he did it.
“The only way out was to figure out how we could manage the crisis to avoid the maximum amount of impact, knowing that this was going to be in every headline for the next several days … We developed a statement that [showed our sympathy and laid out the facts] and sure enough, by Tuesday of that week, all of the coverage had been contained. ”
Listen to the full podcast here.