Amplify was created to provide media buying services to the political sector, and is now taking that same must-win approach to commercial advertising.
When you are the media buyer for political campaigns, you either get it right, or your client loses, there is no middle ground. Amplify has helped numerous political clients make smarter decisions faster, and we think it’s time the commercial sector received that same level of service.
- Traditional media buying is disconnected: an ad placed in one city will have a different media buyer than an ad placed in another city.
- Marketing teams tend to focus solely on creative and can often overlook where those ads are shown. While it is important to craft the right message in an ad, it is equally important to ensure the message efficiently reaches a target audience.
- The media spending landscape changes quickly, and a buyer is only as good as its ability to adapt to a client’s rapidly changing needs. A good buyer needs to be able to build new media plans and execute the buys swiftly enough to allow for the client to make smarter decisions faster.