Making the Cut

How listening to its employees helped Delta Air Lines become one of the "Best Places to Work."

When Delta Air Lines was named one of Fortune’s 100 Best Companies to Work for list in 2017, we weren’t surprised. Not only was it Delta’s first appearance on the list, it was the first time in a dozen years that an airline has even been on the list.

While we can’t take any credit at all for Delta’s commitment to its employees, we can say that we know first hand how passionate the company is about serving its professionals and ensuring a positive workplace environment where its employees feel valued and heard. Delta Air Lines asked for our help in developing a new employee satisfaction survey that would go beyond toplines and snapshots. They wanted a true sense of what was working well and where things could be improved to solve problems and boost retention. We were asked to not just assess in the immediate term, but by which Delta Air Lines could see beyond the status quo and into future trends that would set them up for continued success moving forward.

As a result, employee satisfaction and retention rates improved tremendously – something Delta knew would help them meet their bottom lines.

This is exactly the kind of challenge we love:  By pairing the best methodology and science with ingenuity and creative thinking, we developed a cutting-edge employee satisfaction survey that pulled from our political experience in modeling electorates, our corporate experience in modeling customers, and our passion for bespoke solutions for our clients, to provide individual-level satisfaction and predictive analysis of future trends.

This survey also became smarter throughout the process: once we completed the initial analysis, we made recommendations that would improve upon certain aspects of its methodology based on this unique audience, go deeper into topics identified by preliminary trend lines, and we continued to measure and adjust to ensure iterative improvements that would ensure the survey’s learnings would provide the most valuable knowledge possible.

As a result, employee satisfaction and retention rates improved tremendously – something Delta knew would help them meet their bottom lines as high turnover can cost a company of its size hundreds of thousands of dollars annually.

To see the full list of Fortune’s 100 Best Companies to Work for list, and to view their writeup of Delta Air Lines, see the article in Fortune Magazine.