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Laila ElGohary joins The Messina Group after serving as the Technology & Operations Director for Presidential Personnel at the White House.

She previously worked on campaigns across the US, including President Obama’s re-election campaign, Grimes for Senate and the New York City mayoral election. She has also crafted innovative data applications and groundbreaking tools for some of the nation’s largest labor unions including SEIU and UFCW.

ElGohary specializes in making targeting and analytics accessible to non traditional groups, and ensuring that information is immediately actionable.